Google introduces advertising tools backed by AI in an effort to automate

(Reuters) Google, an Alphabet firm, announced the debut of two new capabilities for advertisers on Wednesday. These features will use artificial intelligence to locate the most effective ad placements for companies across all of Google’s services.

Since Google and other businesses created innovative chatbots that can engage people in open-ended discussions, AI has taken over the digital sector. Additionally, AI is being used more and more to assist advertising, who provide the businesses with money.

Google has already provided AI advertising tools, but it is now utilising the technology to assist companies in achieving more focused objectives for their advertisements.