Along with ad verification companies, Twitter provides marketers with tweet-level information.

(Reuters) Integral Ad Science (IAS.O) and DoubleVerify Holdings Inc. (DV.N) will collaborate with Twitter Inc. to give marketers with tweet-level research on material that appears next to their adverts, the firms said on Wednesday.

Technology is used by companies like IAS and DoubleVerify, which have both worked with Twitter in the past, to independently confirm that genuine individuals are seeing digital adverts. The services are used by advertisers to make sure that the adverts they pay for are viewed by actual people and not just computerised bots.

The new agreements come as the social media site struggles with declining income as advertisers cut down on their spending there in response to many adjustments made by entrepreneur Elon Musk after he took control.

This is all about giving marketers the confidence they need to keep spending money on Twitter and ultimately increase that investment, according to Craig Ziegler, senior vice president of product management at Integral Ad Science.

IAS and DoubleVerify will also provide metrics to advertisers for brand safety, a word used in the industry to safeguard an organization’s online reputation and assess tweet-level material that is next to an advertisement.

Musk has been working hard to keep customers as numerous businesses, including General Motors (GM.N) and United Airlines (UAL.O), have stopped or reduced their platform advertising.

Because their promos appeared alongside tweets promoting child pornography, several companies, including Dyson, Mazda, Forbes, and PBS Kids, halted their marketing efforts or took their advertising down from some portions of Twitter.